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Creating Motion Identity.
Move in the Right Direction

Motion identity for Bravecash

What we do

Branding is what sets the pace and style for your website, but it’s the motion that makes it consistent and catchy.

We know exactly that good brand identity should be coupled with animations, and you can’t apply one without the other. The motion identity reflects if the concept of your animations is underpinned by overall branding. When the look and feel is well-thought-out, it’s high time for our team to decompose it into movements and define their character. In Embacy, we have a straightforward approach on how to create motion that suits your brand identity.

We pursue several goals when matching your motion graphics and web animations to the branding concept. For starters, it’s a matter of value and embedded meanings. The more consistent your motion style is, the better it expresses the brand idea. By thinking through the identity of movements, you may guarantee that your website won’t be ruled out like the decoy. On the contrary, your design solution will attract the users’ attention and keep them scrolling, the website while reflecting the brand identity.

Even if you’re sure about the visual appeal of your web motion, rethink how these animations can be used across various media platforms. When we’re dealing with the motion identity, we strive to make it applicable. The point is to come up with one-size-fits-all guidelines that will support your future brand development and expansion. The platform and time don’t matter, you’ll always know how to move in the right direction.

We don’t want to be boring, therefore sometimes we have fun. Web animations and motion graphics are what make you eye-catching and memorable. We strike the right balance to arrange accents on the website while reflecting the brand identity.

Motion identity for Quasar

Our process

In Embacy, we have a step-by-step way on how to bring the brand identity to life through motion.

You can follow all phases of our process at any time and without hindrance just accessing Figma. Here’s how we create your motion identity starting with a briefing and finishing with the entire motion style.


Diving in

The first thing we do is to understand what your brand is about and what values it may have. Our team becomes immersed in your brand personality and grasps the mood it strives to convey. We also check your competitors so as to form a comprehensive perception of how we should proceed.


Concept & Style

When we know what we deal with, it’s high time for our web designers to get involved. They check what concept our branding team has already come up with and develop it in detail. This stage is all about looking for appropriate references, creating descriptions of further movements, and arranging accents. As a result, we have a well-rounded picture of static and animated elements.


Drafts & scaling

When we have static patterns, we continue with motion storyboarding. It’s the turn of our motion designer to create a stepwise slideshow of animations and put them into action. If need be, we adjust the desktop web animations to other devices by changing the complexity of the plot itself. When everything’s settled, we write the guidelines on how to use further animations and include this chapter in your brandbook.


Final touches on the web

For us the result and its quality matter. Therefore, we present all drafts of animations to you before page making. We make sure that everything works without any hindrance or handle feedback that may appear. At this stage, our motion designer gathers the description of all animated elements on the website and their interactions. After he delivers the UI kit to our production team which makes up your website using web flow and custom code.

What you get

Upon the end of our process, you get the motion style that expresses your brand concept properly. It can be implemented in the form of web illustrations, product videos, web preloaders, UI of the website, or banner animations. We can create your Motion from scratch, and the motion identity is only the tip of this iceberg. The Motion Identity, as well as Web animations and Motion Graphics, are the basis of the website that you receive upon the end of our process.

Motion identity for Spectrum

A few of our past projects


An ecosystem of video solutions ranging from promo videos to live broadcasts. The motion on the website transmits multi-functionality that is on the basis of Kinescope’s branding


One of the CGC’s leading “buy now, pay later” payment providers, focused on instant point-of-sale financing for both e-commerce and in-store transactions


Quasar is a private financial and investment company, founded with the aim of consolidating and managing assets in various parts of the economy


Seen uses CRM data to precisely target each person with data-driven personalized messages to make the content and brand more eye-catching and memorable


Bravecash is a wallet that connects all your assets, even from third-party applications, so that users can have everything is the same place: fiat, crypto and loyalty points

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