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Creating Logo Animations. Make Your Logo Move

What we do

Your logo is the cornerstone of your brand identity, but how can it be memorable while remaining a static abstract picture?

An animated logo is what brings it to life, makes it memorable.

The most important goal for any brand identity is to be memorable. But not only that, logo animations achieve several other goals. They help with storytelling. It doesn't just move for motion's sake, a right animation helps to explain your identity in one swift motion.

A good animated logo also helps with your brand's flexibility. As your company grows and shifts, be it in the brand alone, or also in its products, services, target audience, etc — all of this can be reflected in an animated logo while maintaining continuity and brand cohesiveness.

Your logo is what tells everyone who you are and what you do, and an animated logo does so with flair.

Our process

In Embacy, we have a step-by-step way on how to create the right logo animations on the website.



Based on your brand's visual identity and graphic elements, we brief our motion designers. But we don't stop there: we delve into your logo, of course, but also your whole brand identity, its goals and values, your product and its unique value proposition, your niche, and your competitors' logo, and so on. Only by seeing the full picture, we can create the right animations, a logo that truly suits your brand.



We take all that preliminary research and make your logo come to life. This is the design stage, the moment of creation. Depending on the project, this might take one or two week-long sprints.



Our process is completely transparent. You'll have access and input into our work-in-progress throughout the entire project. And motion designers don't work alone: they'll be guided throughout by our head illustrator and our art directors.


Final touches

In the end, we refine the animation and see how it works in all the required mediums — whether it looks right on your website, as a preloader on your app, on your Instagram, etc, all depending on the project and your brand's needs. We keep refining until we get a sharp logo that tells everyone what your brand is all about inaction.

A few of our past projects


A small but highly specialized team of machine learning experts who use ML to help businesses and people automate various projects


A CRM that connects businesses with their customers, with a cog for a logo, that shows how it keeps everything moving


One of the CGC’s leading “buy now, pay later” payment providers, focused on instant point-of-sale financing for both e-commerce and in-store transactions


Nexio provides clear and detailed instructions for businesses that want to build a better sustainable future, almost like an assembly manual


Seen uses CRM data to precisely target each person with data-driven personalized messages to make the content and brand more eye-catching and memorable

Call to action


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