Xpanceo — Brand Concepts
What we do
By coming up with a brand concept that translates your brand idea into an evocative metaphor, we can easily show the value of your brand to everyone.
The brand concept is what turns a brand identity from a collection of your taglines and your visuals into something cohesive, meaningful, and relatable.
Once we have done all the preliminary research (we start by researching your product, your audience, your unique value proposition, your competitors, their brands, and so on), we take all that and your brand idea, and turn it all into something. Something that can be the foundation of your brand. Let's see how we do it.
Cashew — Brand Concepts in Creatives for Instagram
Our process
We make it on time and in accordance with your values. The process is fully transparent, so you can check our progress at any time just by accessing Figma. The following is how we do it.
01
Briefing
We begin the project with thorough research into your brand and your product, and everything there is to know about it. But your brand doesn't exist in a vacuum — we pay just as much attention to your competitors, their brands and their products, and what concepts do they employ, if any. Only after we have amassed all the necessary information, we proceed to brainstorming.
02
Concept
The dedicated team on your project puts their thinking caps on. The ideas flow back and forth, until we have a massive longlist of every possible concept for your brand. Then, we mercilessly cut them down to get to the shortlist of concepts that aren't just passable and workable, but those that uniquely fit your brand. We develop them further and make symbols, put together visual references, moodboards — and then present them to you, and together, pick the right one.
03
Design
We polish further the concept and all the visualizations of it for various mediums: billboards, banners, social media posts, etc. All to see how the brand concept would show itself in the communication. Our process is entirely transparent, and you'll have access to our Figma since day 1. Meaning that at this stage, you'll see your brand concept going from a concept to a concept, and really taking shape.
04
Final touches
We finalize and refine until everything is just right, and only then deliver to you the finished work.
What you get
Spexigon — Rejected Brand Concepts
A few of our past projects
DeFi Alliance
North American startup accelerator. We based our futuristic concept on terraforming, and in the final identity, we see how DeFi Alliance helps startups usher in a brand new world
Ledger
Californian collaboration tool. Ledger is easy to use and provides all the essentials for teamwork, so our concept is simplistic and straightforward. Here's all you need
CMA
Provider of system solutions to various financial institutions and support to digital economies. Our concept is based on Kumiko — a Japanese technique of working with wood, creating complicated shapes without any glue or nails. With this concept, we showcase how flexible and seamless CMA products are
Neural Concept
Deep learning software for engineers. Our concept shows this moment of development, where uncertainty fades away and something tangible emerges
Xpanceo
The next generation computing category to create a better version of yourself and rethink human limitations through XC gadgets and platform
Spexigon
Spexigon is the first of its kind aerial imagery marketplace powered by drones and blockchain. Earn rewards by collecting imagery with drones and uploading it to the platform.
Coming soon
Cashew
One of the CGC’s leading “buy now, pay later” payment providers, focused on instant point-of-sale financing for both e-commerce and in-store transactions
Call to action
Service
01
Branding
02
Web Design
03
UI+UX
04
Illustration
05
Motion
06
Development
