Think32: You Do The Dentistry We'll Do The Marketing

Think32

<div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>What is Think32</p></div><div><a href="https://www.think32.com.au/" class="link-l undrln-bl">Think32</a><p class="h3-st-inl"> is an Australian company with 30 plus years of dental industry expertise, that rescues you from dental marketing mishaps. To reach its target audience, but not make the website commonplace, we’ve developed plenty of associations with the dental industry. The look and feel are premium, but a bit friendly, to ensure the trust factor.</p><div class="mb-80"></div></div></div></div>

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<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Testimonial</p></div><div><p class="quote">“We had a great connection with our PM that was a reliable partner who had smart suggestions and really cared about the project. We had a vision and we all worked together to define it. It's really how it should be when you collaborate.”</p><div class="mt-24 mb-48"><p>Renee Phillips, Co-Founder, Think32</p></div><a href="https://clutch.co/profile/embacy?page=2#review-1489451" class="link-l undrln-bl">Full Review</a></div>

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<div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>Web Process</p></div><p class="h4-style">We work in sprints, and our process is fully transparent for our clients. Here’s how we’ve created a premium website for Think32 in only 3 sprints.</p></div></div>

<div class="p-lr mt-24 mb-16"><div class="g-7-15"><div class="transp-bl"></div><p class="h4-style">1. First, we developed three different style directions focused on Think32's premium positioning. Once they chose one, we refined the Home page so as it became a kind of dialogue between dentists and the brand itself.</p></div></div></div>

<div class="p-lr mb-16"><div class="g-7-15"><div class="transp-bl"></div><p class="h4-style">2. We proceeded to the Services, About us, Blog, and Contact pages and made sure the overall look and feel remained consistent.</p></div></div></div>

<div class="p-lr mb-80"><div class="g-7-15"><div class="transp-bl"></div><p class="h4-style">3. Finally, we’ve designed mobile and tablet versions, and prepared everything for the production on the Webflow.</p></div></div></div>

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<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Sitemap</p></div><p class="h4-style">Think32‘s team is good at what they do, they thoroughly know their industry. We'd relied on their expertise and refined the sitemap that they already had in mind.</p></div></div>

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<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Prototyping & Wireframes</p></div><div class="transp-bl"></div></div>

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<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Typography</p></div><div class="transp-bl"></div></div>

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<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Color scheme</p></div><p class="h4-style">The palette is mainly black-and-white, but also includes premium magazine colors — dark desaturated cyan and soft pink, that help us arrange accents. We also used white to convey the metaphor of bright white teeth without showing them directly.</p></div></div>

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<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Icons</p></div><p class="h4-style">We’ve created minimalistic and abstract icons to represent the services Think32 provides. Then, to make them look consistent with the blurred elements throughout the website, we added the background to them.</p></div></div>

<img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/63204015965a67062d16cc7b_t-32-10.png" loading="lazy" alt="" class="s_image_full mb-200">

<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Grid</p></div><p class="h4-style">We’ve used magazine-style layouts so that the website became a story worth telling to its customers.</p></div></div>

<img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/632040138c02561ee26039e7_t-32-11.svg" loading="lazy" alt="" class="s_image_full mb-200">

<div class="p-l mb-80"><div class="g-7-15"><div class="pt-13"><p>Concepts</p></div><p class="h4-style">The chosen concept aims to raise associations with dentistry without being blunt about it.  This way, we’ve illuminated some titles as the dentist’s lamp does and used white to represent shiny white smiles.</p></div></div>

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<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Think32’s clients</p></div><p class="h4-style">Think32 builds the marketing from scratch for dentistry, and one of their services is creating beautiful dental websites that work hard. At Embacy, we value long-lasting relationship with our clients, so we’ve collobarated with Think32 and already designed five highly customised websites for the dental clinics.</p></div></div>

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</div></div><div class="p-lr pt-200"><div class="team-case"><div class="mb-4"><p><b>Producer:  </b>Leonid Bondarenko</p></div><div class="mb-4"><p><b>Project Managment:  </b>Sofya Narbut</p></div><div class="mb-4"><p><b>Art Direction: </b>Elisey Soloviev</p></div><div class="mb-4"><p><b>Design: </b>Kate Choporova</p></div><div class="mb-4"><p><b>Webflow development: </b>Artem Kuznetsov, Nikita Zinevich, Stanislav Vegasov</p></div>

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