Simla: Make Your Sales Process Truly Customer-Centred

<div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>What is Simla</p></div><p class="h3-style">Simla is one of the SaaS products of RetailCPM, a Russian developer of retail software. This product was created specifically for international users, so it needed a memorable brand identity to help it break onto the international stage.</p><div class="pb-80"></div></div></div>

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<div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>Brand Idea</p></div><p class="h4-style">Conceptually, the branding is based on molecules connecting to each other, as Simla connects retailers to their customers.</p><div class="pb-80"></div></div></div>

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<div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>Brand Identity</p></div><p class="h4-style">Bridging together online stores and their awaiting customers doesn't have to happen through gray and monolithic-looking CRMs. To stand out on the market of CRMs, we went for more exciting branding identity. The visual identity hinges on the use of patterns and the vibrant color scheme. These patterns and simple shapes were designed to be adaptable to any medium, making the visual identity extremely flexible.</p><div class="pb-80"></div></div></div>

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<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Color Divisions</p></div><p class="h4-style">Green, lemon, purple — the triad of colors that forms the brand. Magenta is used occasionally for the accents. The colors are mixed together to create a striking contrast for this exciting visual identity.</p></div></div>

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<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Testimonial</p></div><div><p class="quote">“We've started to use the identity developed by Embacy on our social media and YouTube, which has improved engagement. The accounts have reshaped. We've got positive reviews from our students and noticed a rise in our analytics.”</p><div class="mt-24 mb-48"><p>Sergey Chudarin, Design Director, RetailCRM</p></div><a href="https://clutch.co/profile/embacy?page=2#review-1653464" class="link-l undrln-bl">Full Review</a></div>

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<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Rejected Concepts</p></div><div><p class="h4-class">For each project, we create several brand identity concepts. After one's been chosen, we proceed to finalize it. In Figma, you can see the other ideas we've had, that didn't make it for one reason or another.</p><div class="mt-24"><a href="https://www.figma.com/file/pCm4GIRnq3XR3huSWscsrS/Simla" class="link-l undrln-bl">Check our process in Figma</a></div></div></div></div>

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</div></div><div class="p-lr pt-200"><div class="team-case"><div class="mb-4"><p><b>Producer: </b>Leonid Bondarenko</p></div><div class="mb-4"><p><b>Project Managment:  </b>Denis Zatsepilin, Sofya Narbut</p></div><div class="mb-4"><p><b>Art Direction: </b>Elisey Soloviev</p></div><div class="mb-4"><p><b>Design: </b>Kate Choporova, Sergey Chudarin, Valeria Bukharova, Nastya Galeeva</p></div><div class="mb-4"><p><b>Motion Design: </b>Anton Maydurov</p></div><div class="mb-4"><p><b>Illustration: </b>Lisa Ivanova</p></div></div></div>