Scrypt: Pioneering Institutional Adoption of Digital Assets

Scrypt

<div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>What is Scrypt</p></div><p class="h3-style">Scrypt offers its institutional clients bespoke liquidity, best-in-class execution, and innovative investment solutions. Branding identity helps Scrypt to differentiate its products by using varying textures and colors but still unite them in the ecosystem that we illustrate as a sphere.</p><div class="pb-128"></div></div></div><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/6307a5687945712de8d76fec_scrypt-2.jpg" loading="lazy" alt="" class="s_image_full mb-48"><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/6307a56d12000ff460dac8b0_scrypt-3.png" loading="lazy" alt="" class="s_image_full mb-200">

<div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>Brand Idea</p></div><div class="vert-wrap"><p class="h2-style">Layer of sphere</p><div class="pt-24"><p class="h4-style">Each layer of this sphere is a particular product. Prime Brokerage is shown as atmosphere because it is driven by cutting-edge, even space, technologies. Land represents Asset Management as it provides you with solid ground to grow digital assets. Trading deepens your liquidity, so its texture is water.</p></div></div><div class="pb-80"></div></div></div><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/6307a8356b5dd264382f1ffa_scrypt-4.jpg" loading="lazy" alt="" class="s_image_full mb-200">

<div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>Brand Identity</p></div><p class="h4-style">To transform an idea into a brand identity, we’ve assigned a specific color for each of Scrypt’s products. Green stands for Asset Management, Trading is in blue, and Prime Brokerage — in premium grey.</p><div class="pb-80"></div></div></div><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/6307a9b91b76bf201653bf42_scrypt-grid-imgs-4col%20(1).jpg" loading="lazy" alt="" class="s_image_full mb-200">

<div class="p-lr"><div class="g-7-15 pb-80"><div class="pt-13"><p>Graphics</p></div><p class="h4-style">All visual elements are constructed from 2D squares. This pattern forms a cube that represents a unit of digital assets you may operate with Scrypt.</p></div></div><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/6307aa4753851c1f961bf460_scrypt-6.jpg" loading="lazy" alt="" class="s_image_full mb-200">

<div class="p-lr pb-80"><div class="g-7-15"><div class="pt-13"><p>Website</p></div><p class="h4-style">The website fully inherits created brand identity. Every web element needed to be confident to convey the brand's expertise and ensure the trust factor.</p></div></div><div class="p-lr"><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/63085ac2089ab69551171a2f_scrypt_web.webp" loading="lazy" alt="" class="s_image_full mb-80 dr-shadow br-top-30"></div>

<div class="p-lr"><div class="mb-40"><p>Mobile</p></div></div><div class="p-lr"><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/63085ac2b2b86fdb4f2ed713_scrypt_mob.webp" loading="lazy" alt="" class="s_image_full mb-200"></div>

<div class="p-lr "><div class="g-7-15 pb-80"><div class="pt-13">Guides</div><p class="h4-style">We linked the color-coding with every product page, so the website became easy to navigate. We didn’t use any photos as the point was to create a strong branding storyline through 3D graphics.</p></div></div><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/630869781ee8f4c2ffc666fb_scrypt_1.webp" loading="lazy" alt="" class="s_image_full mb-200">

<div class="p-lr pb-80"><div class="g-7-15"><div class="pt-13">Sitemap, Prototyping & Wireframes</div><p class="h4-style">The sitemap aims to build the whole ecosystem of Scrypt’s solutions on the web. As every product had its own color and texture, we needed to create different pages for them.</p></div></div><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/63086ac0cae0b4cae77572a0_scrypt_2.svg" loading="lazy" alt="" class="s_image_full mb-48"><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/63086978aa5b9c5d991fc744_scrypt_3.webp" loading="lazy" alt="" class="s_image_full mb-200">

<div class="p-lr "><div class="g-7-15 pb-80"><div class="pt-13">Copywriting</div><p class="h4-style">Scrypt operates a complex product,  so we worked on the content together with them. To position their cutting-edge technologies right, we created a confident and expert tone of voice.</p></div></div><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/630f31134edc6b2a86321915_copywritting.webp" loading="lazy" alt="" class="s_image_full mb-200">

<div class="p-lr mb-80"><div class="g-7-15"><div class="pt-13"><p>Typography</p></div><div><p class="h4-style">We focused on the Swiss style of fonts. They look both technological and professional, which ensured the trust factor.</p>

<img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/6308697757d0c319323382cb_scrypt_5.svg" loading="lazy" alt="" class="s_image_full"></div></div></div>

<div class="p-lr pt-200 pb-80"><div class="g-7-15"><div class="pt-13"><p>Color Palette</p></div><div><p class="h4-style">The chosen color scheme helped us make Scrypt’s ecosystem consistent. To do so, we used just three product colors, green, blue, and grey. For the background, we stuck to black as it pointed out Scrypt’s superior expertise.</p></div></div></div><img src="https://assets.website-files.com/62e119d58c1c3abc0a13d8f9/63086977e33a109d375bf972_scrypt_6.svg" loading="lazy" alt="" class="s_image_full mb-80">

<div class="p-lr pt-200"><div class="team-case"><div class="mb-4"><p><b>Producer: </b>Leonid Bondarenko, Asya Ilyushechkina</p></div><div class="mb-4"><p><b>Project Managers:  </b>Denis Zatsepilin, Sofya Narbut, Roman Loginov, Karina Mansurova</p></div><div class="mb-4"><p><b>Head of Branding: </b>Asya Ilyushechkina </p></div><div class="mb-4"><p><b>Art Direction: </b>Anastasia Galeeva, Elisey Soloviev</p></div><div class="mb-4"><p><b>Designers: </b>Anton Maydurov, Banu Muldasheva, Sergy Chudarin, Valeria Bukharova, Elisa Valencia, Alexandra Voronina, Katya Olechenko, Ivan Mukhortov</p></div><div class="mb-4"><p><b>Illustrator: </b>Lisa I. Lou</p></div><div class="mb-4"><p><b>Webflow Development: </b>Artem Kuznetsov, Nikita Zinevich</p></div></div></div>

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