Reload Motors

Web
Technology
Germany
Superior Technology at your Doorstep

What is Reload Motors

Reload Motors is a German company that manufactures vehicles driven by hydrogen power. To point out their expertise, we’ve created a slick and minimalistic website. The graphics needed to communicate the brand at its best, and we came up with a metaphor to show hydrogen as circular elements.

Web Process

We work in sprints, and our process is fully transparent for our clients. Here’s how we’ve created a cutting-edge website from first to last in only 4 sprints.

  1. We dived into Reload Motors’ technology, searched for design references, and learned competitors’ strengths. By the end of this sprint, we approved the sitemap and created content for the main pages.
  2. Then, we developed three style directions, and when Reload Motors chose one, we finalized the Home page with all the visual elements included.
  3. Our team thought all animations through and proceeded to the About us, Blog, and Careers pages.
  4. Finally, we’ve explained how hydrogen-powered vehicles work on the Paradigma page, and started to prepare everything for the development stage ranging from mobile versions to the UI-kit.

Sitemap

We’ve read thoroughly the client’s brief and identified what pages would present Reload Motors at its best. Then, we’ve specified the structure of each page based on the priority of brand messages to be shared.

Copywriting

Reload Motors’ clients are real experts in what they do, and we’ve come up with the tone of voice that proves their brand expertise. Confident titles convey well the unconditional upper hand of hydrogen-powered technologies.

Prototyping & Wireframes

Typography

We’ve made sure everything is consistent and stuck to the Swiss style of fonts. They fit well our thin-line illustrations and are friendly to unusual layouts.

Color scheme

Competitors use minimalistic websites with the prevailing dark palettes. We wanted to make the brand stand out more among them by using more white . Blue is the accent color that represents hydrogen.

Icons

Reload Motors believe the future is hydrogen power. To covey this message, we’ve created circular blue icons that are coupled like the molecular of H2.

Grid

Concepts

Reload Motors lean towards the hydrogen economy. We’ve got thrilled by this mission and created a few cutting-edge but minimalistic style directions.

Check our process in Figma

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Testimonial

I was extremely pleased with the workflow. Perhaps, I have not yet met a more transparent system for working with an agency. I must say that their sprint system is very effective.
Alexandra Pevzner, Business Development Manager
Full review