What is Escapenow
Escapenow is a Russian company that constructs hybrid apartments wherever you want and offers them for year-round living or just renting. The brand makes your life easier, that’s why the website needed to be minimalistic and straightforward.
Web Process
We work in sprints, and our process is fully transparent for our clients. Here’s how we’ve created a minimalistic but memorable website in only 2 sprints.
- For starters, we decided on the order of information to be shown and then built wireframes.
- Once they were done, we created the overall look and feel based on technical lettering, thin-line illustrations, and well-structured information flow. By the end of this sprint, we’ve approved the Home page.
Copywrite
Escapenow gives its customers freedom in choosing their new home location. This value was the basis of the brave tone of voice we've further created.
Typography
Technical lettering style is a bedrock of the Escapenow's website. These fonts look consistent with the drawings Escapenow creates for its modular houses.
Color scheme
The Escapenow’s product is easy-to-use, and we stuck to black-and-white color scheme to keep it simple.
Grid
Escapenow creates an unusual product for the Russian market so it needed to be explained to the point. To do so, we’ve decided to show the info when scrolling. This way, the grid makes the website not overwhelmed but still comprehensive.
Concepts
All developed concepts conveyed the same idea of simplicity and freedom but with different design solutions.
.png)
