Escapenow is a Russian company that constructs hybrid apartments wherever you want and offers them for year-round living or just renting. The brand makes your life easier, that’s why the website needed to be minimalistic and straightforward.
We work in sprints, and our process is fully transparent for our clients. Here’s how we’ve created a minimalistic but memorable website in only 2 sprints.
Escapenow gives its customers freedom in choosing their new home location. This value was the basis of the brave tone of voice we've further created.
Technical lettering style is a bedrock of the Escapenow's website. These fonts look consistent with the drawings Escapenow creates for its modular houses.
The Escapenow’s product is easy-to-use, and we stuck to black-and-white color scheme to keep it simple.
Escapenow creates an unusual product for the Russian market so it needed to be explained to the point. To do so, we’ve decided to show the info when scrolling. This way, the grid makes the website not overwhelmed but still comprehensive.
All developed concepts conveyed the same idea of simplicity and freedom but with different design solutions.
Nastya Galeeva, Miroslav Liamkin
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