Deutsch Online is an online school that teaches German not just for casual use, but for those ready to fully dive in, be it for work or to read Schopenhauer and Rilke untranslated.
The style of the Deutsch Online is based on the idea of complete immersion into rainy Berlin streets, shows what your life will be once you learn the language, once you get some schnellimbiss and currywurst.
We've consciously decided not to go for a stereotypical view of Germany. This style isn't going for Perfektion: it's about the excitement that learning a new language brings.
For each project, we create several brand identity concepts. After one's been chosen, we proceed to finalize it. In Figma, you can see the other ideas we've had, that didn't make it for one reason or another.