Embacy

Works

Branding

Deutsch Online

Brand identity

E-commerce

Germany

Casual Online School That Teaches German

What is Deutsch Online

Deutsch Online is an online school that teaches German not just for casual use, but for those ready to fully dive in, be it for work or to read Schopenhauer and Rilke untranslated.

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Brand Idea

The style of the Deutsch Online is based on the idea of complete immersion into rainy Berlin streets, shows what your life will be once you learn the language, once you get some schnellimbiss and currywurst.

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Brand Identity

We've consciously decided not to go for a stereotypical view of Germany. This style isn't going for Perfektion: it's about the excitement that learning a new language brings.

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Rejected
Concepts

For each project, we create several brand identity concepts. After one's been chosen, we proceed to finalize it. In Figma, you can see the other ideas we've had, that didn't make it for one reason or another.

Check our process in Figma

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Team

Service

Brand Identity

Brand Idea

Brandbook & Guidelines

Collage

DeFi Alliance

Brand identity

E-commerce

USA

Kinescope

Brand identity

E-commerce

Russia

Simla

Brand identity

E-commerce

Russia

What is Simla

Simla is one of the SaaS products of RetailCPM, a Russian developer of retail software. This product was created specifically for international users, so it needed a memorable brand identity to help it break onto the international stage.

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Brand Idea

Conceptually, the branding is based on molecules connecting to each other, as Simla connects retailers to their customers.

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Brand Identity

Bridging together online stores and their awaiting customers doesn't have to happen through gray and monolithic-looking CRMs. To stand out on the market of CRMs, we went for more exciting branding identity. The visual identity hinges on the use of patterns and the vibrant color scheme. These patterns and simple shapes were designed to be adaptable to any medium, making the visual identity extremely flexible.

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Color Divisions

Green, lemon, purple — the triad of colors that forms the brand. Magenta is used occasionally for the accents. The colors are mixed together to create a striking contrast for this exciting visual identity.

Check the brandbook in Figma

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