Deutsch Online

Brand identity
E-commerce
Germany
Casual Online School That Teaches German

What is Deutsch Online

Deutsch Online is an online school that teaches German not just for casual use, but for those ready to fully dive in, be it for work or to read Schopenhauer and Rilke untranslated.

Brand Idea

The style of the Deutsch Online is based on the idea of complete immersion into rainy Berlin streets, shows what your life will be once you learn the language, once you get some schnellimbiss and currywurst.

Brand Identity

We've consciously decided not to go for a stereotypical view of Germany. This style isn't going for Perfektion: it's about the excitement that learning a new language brings.

Rejected
Concepts

For each project, we create several brand identity concepts. After one's been chosen, we proceed to finalize it. In Figma, you can see the other ideas we've had, that didn't make it for one reason or another.

Check our process in Figma


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Sounds good?
Hit us up

If you have any questions, email us

Testimonial

We've started to use the identity developed by Embacy on our social media and YouTube, which has improved engagement. The accounts have reshaped. We've got positive reviews from our students and noticed a rise in our analytics.
Zlata Lesovskaia, Product Manager, Deutsch Online
Full review