CMA provides flexible systems solutions to companies operating in financial markets. For them, we’ve developed a branding identity that helps reflect the best features of each CMA’s product by using specific colors and 3D shapes.
We convey the сustomization of CMA’s solutions via a Japanese woodworking technique, entitled Kumiko. CMA designs modular products that can be easily adjusted in size while remaining solid, so the Kumiko does.
We’ve designed different 3D shapes for each of CMA’s products. Payment systems are based on the simple idea, that is illustrated as a leaf, but operates complex technologies. Commercial Banks are as solid as a diamond. Depository System is complex but systemized and reliable. As for Services, they connect entire systems so the 3D shape does.
Brand identity is a bedrock of the CMA’s website, it took us 7 sprints to make both. Everything on the web from 3D shapes to tone of voice shows the reliability of the brand.
As every CMA’s solution is visualized with its color and 3D shape, we’ve created different pages for them. We’ve also added filtering on the Clients page, so they see the best-targeted use-cases.
We’ve chosen the font that is easy to read because CMA’s website includes a lot of text blocks.
We’ve designed a universal icon pack for CMA, they are straightforward, economy-oriented, and fit well with 3D shapes.
Minimalistic photos on the website create the right balance for massive 3D shapes. All photos show modern buildings that represent modular CMA’s solutions.