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Show your character

Characters for DeFi

Character illustrations help to humanize your brand. A digital product, be it a complicated software solution or a lifestyle app, needs to be approachable.

Anywhere in the range from a fun quirky mascot to a confident character showing how reliable you are, we're here to make your brand shine with a human face. Character illustrations help tremendously with your brand identity development: they help to round it out, fill in the gaps with characterization.

Whether the characters are offbeat jolly cartoons, or simply a familiar presence, they give us something to latch onto, something relatable. They stop us in our tracks and let us see something more than just a brand. The distinct characters are what make us feel things, making the brand evocative and exciting.

Characters for Norma

Our process



One of our project managers, along with our designers and illustrators, researches your brand. We look at everything there is to know about your business: your product, your unique value proposition, your brand identity, your values, your competitors, and their products, and their brands, etc. With this research, we'll be able to highlight exactly what makes your brand exceptional and create a suitable brand character (or characters).



After the preliminary analysis is complete, our team can sit down and bounce some ideas back and forth. These characters won't exist in a vacuum, they need to beneficially and accurately represent your brand. This is why we take time to create several concepts, complete with expansive moodboards and visual references. This groundwork allows us to create just the right characters for your brand. We'll share these concepts with you and together decide on the right one to take further.



We take our chosen concept and create multiple sketches for the character illustrations. Our process is completely transparent: you'll have access to our Figma from the very start of the project, and at this stage, you'll be able to see the birth of your brand characters. Once we have the right sketches, we distill them to their core and remove everything unnecessary. And then add some colorful details, if that's what's needed.



After everything's done, we deliver to you the final character illustrations. These are the distinct characters that embody your brand. With not so many words, they show exactly what your brand is all about. All while being expressive, relatable, and if that's what's needed, funny.

What you get

At the end of the project, you receive the character illustrations you needed, in all the required formats, adapted for all the necessary mediums.

Character for Mail.ru and GeekBrains

A few of our past project

Sounds good?
Hit us up

If you have any questions, email us